Social Media Web Marketing

Social media is now an essential part of the marketing mix. If you're not already using Social Media to connect with customers and generate traffic to your site you’ll soon be dropping down Google’s rankings and losing business. This course will do more than tell you how to set up your social media profiles and pages; we will show you how and why to use social networks to engage with your customers, raise your visibility online, build your brand and increase sales.

We will provide hands-on, practical tuition together with theory, case studies and strategy tips on why and where to use blogs and social networking platforms like Facebook, Twitter, LinkedIn, YouTube and Google+ to make the biggest impact for you. During this 3-day course you will discover the possible pitfalls of using Social Media, learn appropriate Netiquette (Internet etiquette), as well as looking at examples of how to best spread your message.

Overview

The course covers the following areas :

• DAY ONE
• What is Social Media?
• How is it used, and how can it be used for business?
• The modern audience
• Choosing a platform
• Online Ssecurity
• Creating a Facebook page for your business, and using it effectively

• DAY TWO
• Populating your presence + insights
• Integration with other networks
• Brand consistency and etiquette
• Third party software for streamlining
• Google Adwords
• Facebook ad campaigns
• Real world promotion

• DAY THREE
• Using Linkedin
• Bespoke websites and implementation of social media
• Rich media online
• WordPress Overview
• Mobile internet
• Social media analytics and measurement
• Review and assessment

Who is it aimed at?

This course is aimed at :

• New businesses wanting to explore online opportunities and add value to a new or existing website
• Businesses wanting to appeal to or engage with the 16 - 34 generation
• Businesses wanting to give added value, be seen as innovative or interested in online technologies
• Businesses wanting to engage with online communities

Entry requirements

Although there are no formal qualifications required to attend this course, delegates should have an understanding of basic computer skills and have an open mind about where the future of the web might be going. If you are unsure about these requirements, please contact us via the contact us page.

Delivery method

The course is a 3 day fully trainer led course. To help reduce the effect on your business of losing a member of staff for 3 days, this course runs 1 day a week over 3 weeks. Delegates then have the time needed to absorb and implement the information gained during these intensive training days.